Industrial products maker A.W. Chesterton wanted to ratchet up sales, but its manual processes and siloed data just weren’t doing the job anymore. The company didn’t have a way to pull reports and analytics from 20-plus years of data on 1.5 million products that were locked away in disparate data sources in 100 countries.

“Our sales guys really didn’t want to deal with complex systems, but they desperately needed information about where to find customers, where they were in their orders [and] their margins, and what they had left to sell in the month,” says Tom Meier, vice president of IT.

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