Apple executives, including CEO Tim Cook, today rolled out the company’s latest smartphones, the iPhone 7 and 7 Plus, as well as the company’s next-generation smartwatch.

At the same venue used 12 months ago to launch the iPhone 6S — San Francisco’s century-old Bill Graham Civic Auditorium, a hall where the Apple II debuted in 1977 — Apple kicked off a two-hour event that was lighter in new products than last year.

Apple didn’t help itself by blowing much of the suspense that remained long before officials got to the iPhone 7 on stage: Someone tweeted details from the firm’s official account before anyone mentioned them during the event. The too-early tweets, which touted the Sept. 16 on-sale date and other information, were quickly pulled, signaling a timing screw-up. Those tweets also inaccurately promised that pre-orders would open today.

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Source: COMPUTER WORLD