Apple today said it will host an event Sept. 7 in San Francisco, where it will unveil its newest iPhone smartphones.

As expected, Apple pegged the presentation for the Wednesday following the U.S. Labor Day holiday, which this year falls on Sept. 5.

Although the invitation sent to media representatives and analysts touted only the date — foregoing other hints, as has been its want — Apple will almost certainly use the event to trumpet the iPhone 7 and a refresh to its Apple Watch.

Apple will start the presentation at 10 a.m. PT (1 p.m. ET) and live-stream it from its website. The Cupertino, Calif. company’s iPhone launch events typically run two hours.

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