As the election season rampages on, we categorize voters into broad demographics — soccer moms, NASCAR dads, blacks, whites, ALICEs, yuppies — in an attempt to understand and discuss this complex, churning electorate. In doing so we’re tapping into something fundamental about how we perceive the world: not as a sequence of singular individuals, but rather as a massive set of overlapping taxonomies that, taken together, comprise an impressively structured human experience.
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Source: COMPUTER WORLD