With presidential candidates looking to reach more viewers, especially younger voters, both the Republican and the Democratic national conventions this summer will be live streaming their events.

Live streaming, while not a new technology, has become a hot communication tool and people heading up to the conventions are seeing it as a way to reach potential voters who might not watch the events on television or read about them in print or online.

“It’s vital,” Andrew Binns, chief innovation officer with the Democratic National Convention Committee, told Computerworld. “We are [live streaming] on more than a dozen platforms to make sure that we bring content to people [the way] they watch content. The audience nowadays is so fragmented in their viewing habits. You’ve got cord cutters. You’ve got people who watch on cable, people who watch on tablets and cell phones and computers. We want them to watch however they want to watch.”

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