Social media moguls like Facebook founder and CEO Mark Zuckerberg talk about uniting mankind through the power of social networking. Back in 2012, Zuckerberg wrote in a letter that accompanied Facebook’s IPO paperwork that “Facebook… was built to accomplish a social mission — to make the world more open and connected.”

That’s a worthy mission, and it’s hard to find any who who opposes it. We all want a more open and connected world, don’t we?

On a practical level, there are two ways to make the world more open and connected. One way is for a single company, like Facebook, to get all the users. And Facebook is trying to do that — through organic growth, and through the acquisitions of Instagram and WhatsApp. Despite lofty rhetoric, it’s clear that Facebook sees monopoly as the best way to achieve a more open and connected world. If everybody’s on Facebook, then everybody’s connected.

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