Josh Baker, an IT support engineer at Dallas-based Axxess, doesn’t work directly on the cloud-based software systems his company develops for the home healthcare industry. His focus is internal IT support. Yet Baker, 38, knows the products his company sells inside and out.

“We all know what we sell,” Baker says, referring to his 59 co-workers in IT at the rapidly growing software company, which was new to Computerworld‘s Best Places to Work in IT list last year and managed this year to nab the No. 1 spot among small employers this year. “We’re all kind of salespeople for our software,” Baker says. “We all make the effort to know the software.”

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