With its latest distribution initiative, Amazon.com might achieve what the European Commission has struggled with for years: The creation of a borderless online marketplace where the price of goods and the cost of shipping them is the same for all European Union citizens.

The e-commerce giant has long used its knowledge of shopping trends to ensure that its warehouses across the U.S. maintain stock close to expected demand, for Amazon itself and also for merchants using its fulfillment services.

Now with the Pan-European Fulfillment By Amazon program, it’s planning to roll out a similar service for small businesses operating in the EU, many of which are reluctant to operate outside their home country. The program will enable small businesses to offer faster delivery, at lower prices, to more EU destinations, the company says.

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