In today’s business environment, I am seeing more and more enterprises realize there are new rules for an industry they once dominated. Business capabilities can no longer be considered things that once discovered, only need to be perfected. As new businesses look for areas to grow, they are increasingly colliding with storied legacy businesses. This means that business capabilities need to be reviewed and reconsidered regularly based on marketplace change. Put simply, business capabilities need to grow and change. This is where data can play a big role. According to Steven Krupp and Paul Schoemaker, authors of Winning the Long Game, successful businesses “need to integrate, build, and reconfigure competencies in order to succeed in rapidly changing environments.”

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