Facebook is giving developers a host of new tools designed to help them better access and engage users, including improved analytics and new ways to log in to apps.

One of the biggest new developer tools the company announced at its F8 conference in San Francisco on Tuesday was Account Kit, designed to let developers easily create login pages that accept a user’s email address, phone number or Facebook login. That way, people using a mobile app that’s built with Account Kit can sign up for an account just by punching in their phone number and authenticating with codes sent to them via text message.

Facebook does all of the heavy lifting for developers on Account Kit’s back end, so they don’t have to worry about setting up a system to take in phone numbers, Facebook logins or anything else.

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