With Twitter CEO Jack Dorsey under pressure to improve the social network’s user base and financial coffers, analysts are split on the company’s deal with the National Football League.

Twitter and the NFL announced today that they have signed an exclusive deal in which Twitter will live stream Thursday night NFL football games for the upcoming season. The 10 streamed games will be free and will run across devices.

In a bid to extend the NFL’s social media presence, Twitter will also offer pre-game Periscope broadcasts from players and teams, giving fans a more immersive game experience.

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