Tesla’s upcoming Model 3 all-electric vehicle has captured consumers’ imagination — to the tune of more than $9.6 billion in potential sales since its launch last Thursday night.

“That is amazing and I don’t think anything like that has happened in the auto industry before,” said Egil Juliussen, director of research for Infotainment & Advanced Driver Assistance Systems at IHS Automotive. “Tesla Model 3 is the iPhone of the auto industry in terms of pre-orders.”

As of Saturday evening, more than 276,000 people had put down $1,000 each in order to reserve the four-door sedan, which will have a base price of $35,000, according to Tesla CEO Elon Musk. That’s $276 million dollars Tesla has raked in without delivering a single car. The Model 3 is due to ship in mid to late 2017.

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