Google appears to be striving for richer augmented and virtual reality experiences on Android mobile devices with an effort to internally develop chip designs for hardware partners.

Google has shared homegrown designs with partners, hoping the chips would be implemented in Android smartphones in the coming years, according to The Information, citing sources.

Sharing the chip designs could drive processor development and lead to a better experience on Android smartphones. Google may also want to smooth out some of the inconsistency of features across handsets, which comes from hardware developers designing their own devices and chips. The fragmentation in the Android world stands in stark contrast to product integration from Apple, which develops its own chips and smartphones to provide a consistent user experience across its devices.

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Source: Computer World

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