Your company is making the switch from selling products to offering customer-centric services. While facing many challenges due to legacy systems, you are slowly but deliberately updating and simplifying your application landscape. The question is, are you also making the switch from an application-centric approach to a data-centric one?

An application-centric architecture is characterized by a portfolio of application systems with clear ownership and effective governance to drive ongoing innovation. Can you say the same things about data? For example, are there clear owners for customer data or product data? Are you routinely measuring and improving the quality of enterprise-shared data? Are you investing in innovative, cross-functional uses of customer information to enable cross-selling of products, conduct predictive maintenance, or increase customer self-service? Are you prepared to handle the exponential growth of data, including sensor data, images, and video?

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