While browsing analyst reports this week, new research from Accenture caught my attention. It chastised retailers for “failing to meet consumer demand for increased convenience while shopping with mobile devices.”

The core of the report makes a fair, albeit blindingly obvious: point that a lot of retailers are not sufficiently upgrading their mobile apps and websites to support current mobile devices.

Among the referenced deficiencies: “Only seven percent of retailers said they currently have the ability to send real-time promotions. Furthermore, while nearly one-third (32 percent) of shoppers want to be able to scan products in-store using their mobile devices — up from 27 percent in 2014 — only 17 percent of retailers provide scanning capabilities. At the same time, 42 percent of shoppers want to receive automatic credit for coupons and discounts via their mobile phones — up from 35 percent last year — yet only 16 percent of retailers have the capability to automatically credit coupons.”

To read this article in full or to leave a comment, please click here