DZone

Online shopping surged in 2020, up 44% in large part due to the coronavirus pandemic. As people sought to socially distance and avoid contact with strangers, no-contact delivery became an incredibly desirable option for many consumers. This popularity has also led to people buying a greater variety of goods online, including niche items that can be hard to describe using a traditional keyword search.

To help users overcome the limitations of keyword-based queries, companies can build image search engines that allow users to use images instead of words for search. Not only does this allow users to find items that are difficult to describe, but it also helps them shop for things they encounter in real life. This functionality helps build a unique user experience and offers general convenience that customers appreciate.

Source: DZone