Appl Insider

It’s clear that the ad wizards behind Intel’s new “Go PC” campaign thought they were clever in hiring “Get a Mac” actor Justin Long to extol the virtues of Intel-based Windows PCs. If only they had thought of also giving him something clever to say.The new “Go PC” campaign features commercials, website banners, and a new Intel page entitled “Apple M1 vs Intel — Which Processor Is Right for You.” Spoiler alert: Intel’s idea of what’s “right for you” has no real basis in reality.There’s a lot to pick apart from this campaign: battery life claims that are completely disconnected from countless independent real-world tests and comparisons; boasting about Windows-compatible games when users need an Nvidia or AMD graphics card (certainly not Intel integrated graphics) in order to play them; showing results with apps that require Rosetta 2, rather than native Apple Silicon apps, to skew the results in favor of Windows PCs. Read more…

Source: Appl Insider